Messages les plus consultés

samedi 30 juillet 2011

Nostalgia, nostalgia: Diet Coke + Mentos = 1st huge e-WOM

Remember, remember...

Five years ago, in early summer, the first huge viral effet began on You Tube, thanks to Diet Coke & Mentos. A simple soda (eg. Diet Coke) combined with a candy (eg. Mentos) causes a reaction of carbonated beverage that leads to a geyser. 

According to Wikipedia: "The numerous small pores on the candy's surface catalyze the release of carbon dioxide gas from the soda, resulting in the rapid expulsion of copious amounts of foam. The bottle's narrow neck increases the pressure of the contents, causing a geyser-like effect."

Coca-Cola marketing was slow, if not reluctant, to embrace the idea that a viral effect could run with such a phenomena. But the marketers of Mentos had no such qualms. They quickly invited  two guys (Grobe and Stephen Voltz) from Eepybird.coma website devoted to "Entertainment for curious mind" — to make fountains with Mentos-Diet Coke, near the company's North American headquarters in Erlanger.

In few months, a dozen of backyard experiments became an international cultural phenomenon.  Look at what happens when you combine 200 liters of Diet Coke and over 500 Mentos mints! Grobe and Stephen Voltz are the guys behind this famous video.

To date, 14 051 850 people have seen this video on You Tube. Fantastic ! 

 But, it's not the world record. A Guinness World Record of 2,865 simultaneous geysers was set on October 17, 2010, in an event organized by Perfetti Van Melle (Philippines) at the SM Mall of Asia Complex, in Manila, Philippines.

Aucun commentaire:

Enregistrer un commentaire