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mardi 17 mai 2011

Evian Roller Babies : two years after, the viral effect goes on !

Evian launched its viral video campaign, Roller Babies, on the web, first in July 2009, in the Los Angeles area and in New York. This video illustrates the youthful effect Evian mineral water has on the body by showing a bunch of babies freestyle roller-skating. The ads have also appeared on television in Belgium, France and the United Kingdom.

One year after, the Evian Spot received the honor of being inducted into the Guinness Book of Records for  Most Viewed Online Advertisement. Adding up views for various versions of the ad across video sharing websites, the Guinness Book of Records has bestowed the honour on the ad for having :

45,166,109 views on November 9th, 2009. 

Some others, like Social Times, claimed 102 million views, 130,000 comments and 500,000 Facebook fans. 

Evian Roller Babies has won a special Award "Grand Prix" Effie, last december 2010 in France.


video 

May, 16th 2011,  You tube : more than 40 260 000 views 
Agency  : BETC (Euro RSCG). 

 

Special Bonus : a strange (and funny) making off..

video

  

Evian reimagined a new viral effect in January 2111.  

" Roller baby yourself"

How ? In an very easy way :
Step 1 : Add 2 ou 3 personal photos to create your own video. 
Step 2 : Adjust your photos. 
Step 3 : Share your videos on your social networks.

Now it's closed ! But you can see some interesting results at "Evian Let's baby dance"




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